One Open Platform,

Orchestrate Multiple Customer Experiences

The Jaybird DXP (Digital Experience Platform) is an integrated software framework designed to help clients build, deploy and continually improve every digital experience. The platform integrates multiple technologies and cloud hosting into one central platform which acts as the control center for every digital touchpoint.

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Open, API-first Approach

It isn't practical to use a one-size-fits-all stack of marketing technologies or all-in-one suite from one company to support the growing complexity of today's marketing programs.

The Jaybird DXP offers an alternative by using an API-first approach to provide frictionless connectivity for the many best-of-breed platforms needed to optimize any marketing ecosystem.

Control and Optimize Each Touchpoint

The number of customer touchpoints continues to grow. Along with this growth is the expectation that each feels the same as the rest of the brand experience.

The DXP makes it possible to quickly deploy new platforms with consistent content, feel and business logic.

Deliver Consistency Across Platforms

Consistency in messaging and experience is one of many factors that determine the growth and success of your brand. Consistency of execution is where the DXP shines. The API-first approach makes it possible to distribute raw information in a predefined way. Universal content such as product images and related information, or a FAQ can be created once and then distributed everywhere. The “Buy me” button on social media and in a desktop store feels like one interconnected experience to the end user.

The Jaybird DXP offers an alternative by using an API-first approach to provide frictionless connectivity for the many best-of-breed platforms needed to optimize any marketing ecosystem.

Orchestrate Data Flows

One of the biggest marketing challenges is the orchestration between marketing platforms. You need one platform to acquire customers, another for commerce-related inventory and transactions, and a support environment to work with existing customers. Tomorrow you may need one or two more.

The Jaybird DXP acts as a hub, using APIs to aggregate and manage the data flows between various systems, apply the business logic needed to keep everything working efficiency. Experimenting with new tools is as easy as connecting it to the existing DXP ecosystem.

Flexible Architecture For Faster Time To Value and Less Disruption

We have decoupled the back-end logic from front-end presentation, so developers and marketers can make changes independently of each other. Decoupling along with uses a modular approach accelerates the time to market for any changes and minimizes customer disruptions when deploying custom components or integrations with other best-of-breed systems.

This flexibility makes it possible to use “content-as-a-service” (aka headless) to store and distribute content via a structured API, or as an “experience-as-a-service” to edit WYSIWYG style and serve whole elements out to front-end applications. Marketers can edit and publish content and presentations directly from the platform.

Do You Need a DXP?

The Jaybird DXP should be considered by marketers that manage a multi-channel or multi-brand marketing ecosystem. Often these touchpoints are controlled by back-end systems that operate in silos, further adding to the complexity. The DXP acts as a control center for these back-end systems while enabling marketers to use a centralized set of content to support each customer touchpoint. It is a place to unite your content and marketing services while operating digital experiences at scale.

The Jaybird team welcomes the opportunity to take a critical look at your current marketing infrastructure and to discuss how the DXP can help.